Atlantic Lottery

Canada’s most successful and longest standing national lottery brand got a big face lift recently. Haylo was grateful for the opportunity to help Atlantic Lottery introduce some exciting new changes to Atlantic Canada!

Generating over $90 million in annual sales and serving as a key driver of player participation for all gaming categories, Lotto 6/49 is a key brand for Atlantic Lottery. In an effort to curve a year-over-year sales decline changes were made to the game to re-engage players with a flagship brand.

With the new Lotto 6/49 now featuring TWO jackpots on every ticket we needed to communicate it’s the 6/49 you know and love, but now even BETTER!