Nova Scotia Health

Like many provinces across Canada, Nova Scotia needs more health care professionals. Frontline health care staffing shortages directly impact the provision of health care to Nova Scotians. One of the top priorities are nurses.

Nova Scotia Health tasked Haylo to engage and Inform health care professionals that Nova Scotia offers the best place to both work and live. Haylo developed a digitally-centric marketing & communication recruitment strategy that did just that.

Our hyper-targeted digital media strategy helped place our messages in front of nurses across the country, encouraging them to click-through and learn more about how Nova Scotia will welcome them with open arms.