Third Thought Academy

When Cory Sanford set out to launch Third Thought Academy, he needed more than a name and a website. He needed a brand that could communicate a fresh, approachable take on personal development, leadership and mindset coaching—and connect with people ready to make meaningful changes in their lives.

Haylo worked with Cory to develop the visual identity from the ground up, creating a logo and brand presence that feels modern, confident and optimistic while reflecting the academy’s focus on growth, possibility and taking the next step.

The new identity was brought to life through a custom website designed to clearly communicate the Third Thought Academy approach, showcase its programs and encourage visitors to take action. From the messaging and page structure to calls-to-action and visual storytelling, the site was built to turn curiosity into connection.

We also extended the brand across social media and created a branded pull-up banner to give Third Thought Academy a consistent presence both online and in person.

The result is a cohesive new brand designed to help people stop settling for good enough, rethink what’s possible and take that next step toward their goals.