Willis College

When Summit brought CBBC and Willis College together under the Willis College name, the opportunity was bigger than simply combining two brands. It was about creating a unified identity that could carry the organization forward while celebrating the history and recognition of an established Canadian education brand.

Haylo worked with Willis College to develop a refreshed logo that represented this next chapter, along with a special anniversary version celebrating an incredible 160 years of Willis College. The new identity needed to feel modern and confident while remaining connected to the credibility, heritage and longevity that have defined the institution for generations.

With the new identity established, we extended the brand across a range of physical touchpoints. This included a custom anniversary lapel pin, pull-up banners, window clings, and exterior and interior signage for several school locations. Each application was designed to create a consistent experience across campuses and help bring the newly unified Willis College brand to life in the spaces where students, staff and communities interact with it every day.

The result is a cohesive visual identity that brings two established organizations together under one recognizable name—while celebrating 160 years of education and creating a strong foundation for the next chapter of Willis College.